New Site Design

A Time for Change

I created my original flash portfolio site well over a year ago. At the time, it was one of my highest achievements regarding web and interactive design. Since then, technology has begun to shift. Flash seems to be a web development tool that is on its way out the door. I believe it will still be some time before we say goodbye to flash permanently, and I still value my original portfolio as an effective and well executed design. Nevertheless, there always comes a time to change. HTML5, CSS3, and JavaScript are becoming more prevalent on the web. I also felt the need to make the site more commercial; to take the philosophical and fine art elements out and use them in channels other than this site.

Build, don’t destroy

Redesigning a website doesn’t mean destroying a brand and starting over. The identity that I’ve already established with my portfolio is effective at communicating my attitude toward design and setting myself apart from others. Yes, I could have filled this site with plenty of Web 2.0 gradients, shadows, and rounded corners, all executed using simple CSS. But why be like everyone else? Why destroy the identity I’ve already built? Instead, I chose to utilize the same motifs and style of my brand, and to limit the CSS and JavaScript to only the instances that called for it.

So, what’s new?

The result is a website that I can easily update with new content whenever I have the inkling. By building the site around a blog, I’m able to convey more of my personality and design process. The portion dedicated to my portfolio is also more extensive and better represents my full skill set. Overall, the site is more robust and more effective at letting me express myself and promote my abilities as a designer. Hope you enjoy it!

Scott Jensen

Hi There!

I'm Scott, and I love writing things like this. But I spend most of my time working as a designer.
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